India announces a $1 billion fund to support the creator economy, aiming to enhance skills and global reach of content creators

What the government wants to focus on is the smaller but more promising business of user-generated content, which is expected to grow to $1.1bn by 2027, according to analysts. Creators, usually young people who specialise in various niches — fashion, food, sport etc — on Instagram and YouTube, have been in the government’s sights for a while now
https://www.ft.com/content/a20....7c0f6-6775-422b-9322
#CreatorEconomy

Read More