From #1 App To Burning Billions: How Temu Lost It All
Temu exploded onto the scene out of nowhere—Super Bowl ads, top of the App Store, and prices so cheap they felt illegal. But now, the shine is fading. Prices are rising, downloads are collapsing, and profits are in freefall. Behind Temu’s meteoric rise was a bold and risky strategy: exploit a little-known legal loophole to avoid U.S. import tariffs and flood the market with rock-bottom prices. It worked—until it didn’t. In this video, we break down how Temu weaponized negative margins, gamified shopping mechanics, and questionable product safety to dominate U.S. e-commerce
via: Logically Answered
#BusinessCaseStudy #Temu #LogicallyAnswered
