How to Get Rich Without Getting Lucky by legendary investor and entrepreneur Naval Ravikant
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Personal branding is an intentional, strategic practice in which you define and express your own value proposition. And though people have always carefully cultivated their public personas and reputations, online search and social media have greatly expanded the potential audience for—and risks and rewards associated with—such efforts.

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https://hbr.org/2023/05/a-new-....approach-to-building

A strong personal brand can establish you as an expert in your field, making potential clients or customers more likely to trust your business. When people see a credible personal brand, they associate that trust with the business you represent.

Example: Elon Musk has built a personal brand as an innovative, forward-thinking entrepreneur. His personal credibility and reputation have positively influenced his businesses, such as Tesla and SpaceX. Customers and investors trust these companies more because they trust Musk’s vision and leadership.
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